How To Scale To $100M As A Creator, Even If You're Just Starting | Tyler Chou

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Tyler Chou is the attorney behind some of the biggest deals in the creator industry. She's in the middle of brokering a $100 million exit for one of her clients right now. And she'll tell you most creators are building their entire livelihood on rented land.

Jun sits down with Tyler to talk about what it actually takes to turn a following into a business you can own and one day sell. They get into the first product every creator needs to build, the channels that are literally worthless to buyers, the contract clauses that unintentionally rob you, and the exact AI prompt to protect yourself before you sign anything.

If you’re a creator with a dream of building a business (and not continuing to chase brand deals), this episode is for you.

Chapters:

• 02:53 From Hollywood lawyer to creator attorney
• 06:37 The power of a personal brand (and being job-proof)
• 08:37 Owning assets vs. the brand-deal hamster wheel
• 11:59 What buyers actually want
• 12:32 When you should NOT sell your business
• 18:00 Your first product: ask your audience
• 20:28 The channels no one will ever buy
• 25:36 The biggest contract mistakes creators make
• 28:49 Partnerships, trademarks & when to hire a lawyer
• 34:44 Burnout & the boundaries she set after
• 39:33 The psychology of a creator who can exit for $100M
• 42:06 The lawsuits big creators might face & how to avoid them

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