Jason Zada and Eric Shamlin lead the team at Secret Level, an AI-native entertainment studio that’s exploring new frontiers in storytelling. They made waves this past winter when they created a TV commercial for Coca-Cola with generative AI, which sparked many conversations about AI’s role in the future of creativity. Today, Jason and Eric pull back the curtain on the advantages and challenges of this new technology that's helping artists dream bigger and move faster.
To learn more, visit our website at fost.org.
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© 2025 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Jason Zada, Eric Shamlin, Sara Hougan, April Gardner, Caitlin Fisher, Renuka Sastri, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.
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