Busy doesn't equal value: How great teams deliver

Busy isn't the same as valuable.

Too many data teams fall into the trap of endless activity chasing the next tool, migration, or hype, without ever proving their impact.

In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, sits down with Maaike van den Branden, former Chief Data Officer at Compare the Market and Mumsnet, to uncover what truly makes a data team successful.

Drawing on two decades of experience, Maaike shares the practical ingredients for teams that deliver real value: clarity of purpose, balanced skills, open recognition, and strong culture. Together, they explore how leaders can:

1. Build happy, high-performing teams that last

2. Avoid over-promoting tech at the expense of people

3. Prove business impact without getting lost in the noise

If you've ever wondered what separates a high-performing data team from a busy one, this conversation is your answer.

🎧 Listen now to learn the real secret to data team success.