Dianna Cohen: Building Crown Affair & Leading with Intention

Dianna Cohen is the founder of Crown Affair, a brand that turns hair care into a daily ritual. In this episode, she and Rivki talk about her journey through iconic start-ups like Away and Glossier before she launched her own brand universe. Dianna shares her advice on "responsible growth" and how tools like brain spotting therapy and leadership coaching helped her become a better founder. They also discuss the emotional power of hair, why time is the ultimate luxury, and the simple life hack that saved her from her own inbox.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Dianna's IG: diannacohen | TikTok: diannacohen

00:00 Intro

03:53 The Idea and "Light Bulb" Moment

05:45 Brand Building and Visual Identity

07:22 Hair Rituals and the "No Makeup" Wardrobe

14:04 Strategies for Responsible Growth

17:11 Coaching, Therapy, and Nervous System Care

23:25 Trusting Instincts over Pressure

26:15 Product Formulation and Innovation

33:31 Founder Resilience and Identity

40:54 Efficiency Hacks and Defining Success