Liana Levi is the founder of Forma Pilates and she’s changing how we think about strength and fitness. In this episode, she and Rivki talk about the difference between Pilates and weightlifting and how to see real results. Liana shares how she built her company, why she keeps things exclusive, and the importance of having a strong work ethic. They also talk about how to handle burnout, why she values therapy, and the real talk behind being a business owner.
📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Liana's IG: lianalevi | Forma Pilates: formapilatesla
00:00 Intro
03:43 Branding a Lifestyle
08:31 The Method and Body Goals
12:56 Pilates vs. Weightlifting
19:05 Brand Integrity and Quality
20:52 Training the Forma Way
29:54 Dealing with Failure
33:31 Scaling a Luxury Brand
38:46 Therapy and Personal Growth
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