Melissa Lovy: Scaling a business and social media strategy.

Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen!

CHAPTER MARKERS

• Melissa’s intro - 1:50
• Consistent characteristics in a successful business - 3:44
• Influencer partnerships - 6:25
• Power of Micro-Influencers - 11:04
• Influencer and Consumer relationship - 12:58
• Brand Identity - 16:55
• Importance of being able to pivot in business - 20:44
• What makes a social media account engaging: 28:20
• Steps Melissa took to scale her business - 31:02
• Jewelry trends - 32:46
• Melissa’s thoughts that keep her motivated - 36:29
• Work/Life balance as a parent- 41:11
• Melissa’s goals for her business - 45:04
• Where to find Melissa - 47:38

Find Melissa:

- Melissa's Instagram

- Melissa Lovy Website

Find Rivki:

- Rivki's Instagram

- Rivki's Blog

Produced by https://greenfreshmedia.com/