Siff Haider: Building Arrae, Fitness, & Prioritizing Overall Wellness

Siff Haider is the founder of Arrae, the wellness brand that turned bloating into a chic conversation starter. She and Rivki dive into the reality of building a business with your spouse and the "Elle Woods-ification" of wellness, proving you can care about deep health and cute packaging at the same time. They discuss Siff’s specific fitness routine (and why she lifts heavy), the long-term strategy behind their massive Target launch, and why she refuses to chase trends for quick cash. Siff shares the honest truth about delegation and why our obsession with "boundaries" might be ruining our sense of community.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Siff's IG: siffhaider | TikTok: siffhaider

00:00 Intro

02:08 The Brand Origin Story

07:33 Supplement Routine

09:12 Building in Public

12:29 Work-Life Balance

16:31 Forming Habits

19:32 Fitness Routine

22:18 Scaling the Team

25:41 The Art of Delegation

27:17 Product Development

29:44 Retail Strategy

33:52 Brand Integrity

40:24 Continuous Learning

44:29 Entrepreneurial Mindset

48:33 Defining Success