Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want

Are you building a valuable company, or have you simply created a demanding job for yourself?

Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.

We dig into founder dependency, customer concentration, recurring revenue, customer churn, acquisition systems, and the marketing infrastructure buyers want to see.

Muriel also shares why she walked away from an acquisition after discovering that the company’s “recurring revenue” was actually being replaced by a constant stream of new customers as existing customers left.

Even when selling is years away, these lessons can help you build a stronger business that is less dependent on you.