Sveriges mest populära poddar
Making BIG Shifts
NäringslivEntreprenörskap

Stop Selling, Dammit: Why Pressure Is Killing Your Deals

31 min•21 juli 2026

The harder you chase a sale, the more buyers tend to pull away.

Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers.

Nancy breaks down the four emotional drivers behind purchasing decisions, the extra question every seller should ask before closing, and why deals often stall long before a prospect goes silent.

They also discuss how to uncover hidden friction, focus on outcomes instead of proving your expertise, and help buyers confidently explain and defend a decision internally.

The core lesson is simple: selling chases the yes. Solving earns it.

Listen now, follow Making Big Shifts by MKTG Reboot, and share this episode with someone who is tired of chasing deals that never close.

Fler avsnitt av Making BIG Shifts

Visa alla avsnitt av Making BIG Shifts
Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth
•27 min
What Do You Build After Success Stops Feeling Meaningful?
•20 min
Why Most AI Copywriting Fails to Persuade
•26 min
Why Live Streaming Could Become Marketing’s Next Big Shift
•30 min
How to Stop Building a Business That Owns You
•47 min
The Revenue Trap: Why More Income Doesn’t Always Create Wealth
•30 min
Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want
•29 min
How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift
•37 min
The Strategy That Turns Experts Into Authorities
•28 min
The Career Trap Almost Every High Performer Falls Into
•27 min

Making BIG Shifts med MKTG Reboot finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.