Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth

Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.

I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement, to talk about building a real relationship infrastructure around customers, prospects, referral partners, teams, and other people who influence your growth.

We talk about staying top of mind without constantly selling, Jamie’s seven-week relationship rule, emotional loyalty, authentic customer engagement, and why listening and human connection could become even more valuable as AI becomes part of everything we do.

A really practical conversation about marketing, positioning, retention, referrals, and simply being better at relationships.