EV adoption: Consumer perceptions and the industry impact

In this episode we explore the reality of EV adoption across the UK. From consumer’s attitudes towards making the switch highlighted in our latest EV adoption report, to the impact on retailers and the wider automotive ecosystem.

Key themes discussed:  

• Myths about EVs and the perception gap: How first-hand experience reshapes assumptions.  
• EV battery life concerns: Why confidence increases significantly once drivers get behind the wheel.  
• Total cost of ownership: Why cost perceptions can persist even after purchase, and how retailers can communicate the nuances more effectively.  
• The role of retailers in accelerating EV adoption: How education and experience influence confidence before purchase.

See the full EV adoption and consumer perceptions report here.

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