Build It Like You Plan to Sell It

Alexa Steinberg is a corporate and M&A attorney who works with founders and growing consumer brands on the legal side of building, scaling, and eventually selling a business.

In this episode, Alexa and Nikki talk about the things founders often overlook until they become expensive problems, from how a company is structured to the agreements, governance, and relationships that can shape its future. They also get into what makes a business ready for an acquisition, the legal challenges facing creator-led brands, and why good legal advice should be part of the growth strategy, not just something you call when there’s a problem.