The Future of Creative Is Human

Julie Halloran is the Executive Global Creative Director at VistaPrint, leading creative teams across a global brand and finding new ways to make big ideas feel relevant to the people they’re meant to reach.

In this episode, Julie and Nikki explore what happens when AI and human creativity work side by side. They talk about VistaPrint’s “Print Your Possible” platform, the “Meaning + Moment” philosophy behind the work, and how data can help creative teams make smarter, more personalized decisions.

Julie also pulls back the curtain on the Atoms Library and the agentic AI workflows helping VistaPrint create content at scale, and shares the thinking behind taking a global campaign to the FIFA World Cup.