Why Expertise Has Nothing to Do With Your Title

Sarah Whittle is the creative mind behind billions of views across brands like Crocs, Duolingo, Smosh, and more. After years in brand marketing, she recently left Duolingo to build her own creative empire as a director, producer, strategist, and creator.

In this episode, Sarah and Nikki talk about navigating algorithm changes, bringing journalism instincts into social media, and why expertise is built through experience, not job titles. They also explore what it means to keep evolving in an internet-first world.