Building Social Media into a Business Driver: Strategy, Scale, and Staying Sane

When social media first appeared on the marketing scene, few saw it as a legitimate business driver. For Robyn Nissim, it wasn’t just a new channel; it was a blank canvas to create impact. In this episode, I sat down with Robyn, a LinkedIn Creator, content strategist, and fractional VP of Social, to talk about turning “just vibes” posting into measurable business results, scaling processes, building brand voice, and keeping your sanity in an industry that never stops moving.