Generative AI and Consumer Behavior

What if AI could predict not just what customers want to buy, but how they make those decisions? Today, we're pulling back the curtain on the AI revolution that's transforming how brands connect with consumers—from the early adopters shaping trends ….to the skeptics who still prefer human interaction.

Joining me is Michael Nevski, Director of Global Insights for Visa's Business Economics Insights team. As a self-proclaimed "recovering marketer," Michael has spent three decades turning complex consumer data into game-changing strategies, pioneering the first customer purchase journey analysis at Charles Schwab and now shaping how global brands adapt to the AI era.