Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actually connect.

Amber shares the story behind 6LACK’s tour promo with a real bear, how LVRN develops creative ideas as a team, and why the best rollouts start with meaning before money.

She also breaks down LVRN’s global vision, building in South Africa with trust and intention, the importance of artist authenticity, and why hard work still separates talent from greatness.

A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist branding, music marketing, rollout strategy, and the real work behind building artist worlds.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook