Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working

Charlie Rocket breaks down the problem with viral-first artist development and why chasing views can hurt an artist’s long-term career.

In this clip from The Manager’s Playbook, Charlie explains why artists should not be treated like influencers, how viral trends can damage mystique, and why real fanbase building matters more than empty attention.

He also shares how artists, managers, and small teams can use social media, fan pages, and smart content strategy to grow without relying on a record label.

For independent artists, artist managers, and aspiring music executives, this is a reminder: views are cool, but fans build careers.

Simply put, a conversation like this doesn't come cheap.

Check out Influur Pulse and stop chasing the moment after it passes: ⁠https://www.influur.com/book-a-demo⁠

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook