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The Manager's Playbook

Inside the Playbook: Chris Anokute on How the Next Superstars Will Be Built

12 min9 maj 2026

What does the future of artist development actually look like in a democratized music business?

In this clip, Chris Anokute breaks down why younger artists, managers, and executives are building their own systems, skipping old gatekeepers, and using new tools to break artists faster than previous generations.

He also explains why superstar careers are still possible, why artist development now requires more patience and a longer view, and how the next wave will come from blending old-school taste and development with modern marketing, audience acquisition, and AI-assisted strategy.

This clip is for artists, managers, A&Rs, and music executives thinking about artist development, independent music strategy, AI in music, fan growth, audience building, and the future of the music business.

Simply put, a conversation like this doesn't come cheap.


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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/1V06xjz5nGBJO77fYwdH14?si=K1M5F0F9QwK4xxbD-1K-6Q


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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