Inside the Playbook: Jermaine Dupri on What Makes a Song Last Forever

Jermaine Dupri joins The Manager’s Playbook to talk about writing songs that last, from Jagged Edge’s “Let’s Get Married” to Usher’s “Confessions.”

JD breaks down how real conversations, relationship tension, and everyday details turned into timeless records. He reflects on chasing the feeling of Earth, Wind & Fire’s “September,” realizing “Let’s Get Married” had become a forever copyright, and the Babyface moment that pushed him to prove he could keep making hits beyond Kris Kross.

He also shares the story behind writing “Confessions” for Usher, how writer’s block turned into storytelling, and why the best songs often come from paying attention to what’s happening right in front of you.

This clip is a songwriting masterclass for artists, producers, managers, A&Rs, and music executives studying hit records, timeless songs, and the creative process behind music that lasts.

Simply put, a conversation like this doesn't come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook