Inside the Playbook: Joe Wiseman on How John Summit Built an Empire

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how high-level dance artists build real careers by taking control of the business around their music.

Joe and Mauricio discuss John Summit’s early approach to releases, marketing, DJ promo, budgets, and rollout strategy and why the strongest artists often think like their own managers. They also get into the underground DJ business, the importance of live credibility, and why streaming numbers do not always tell the full story.

The conversation also explores AI’s real impact on music creation, from faceless AI artists to tools that can empower songwriters and independent artists, while raising new questions around samples, interpolation, and vocals.

For DJs, managers, artists, and music executives, this is a sharp look at artist strategy, dance music, and the future of the music business.

Simply put, a conversation like this doesn't come cheap.

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