Inside the Playbook: Joe Wiseman on The EDC Festival

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC.

Joe and Mauricio discuss the roots of rave culture, the rise of dance music in America, and why EDC became more than just a lineup. From stage design, art cars, rides, and immersive worlds to Pasquale Rotella’s creative vision and Insomniac’s focus on community, this conversation is a look at how live experiences become movements.

For DJs, managers, promoters, music executives, and anyone interested in dance music culture, this is a lesson in building scale without losing the roots.

Simply put, a conversation like this doesn't come cheap.

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