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The Manager's Playbook
Musik

Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral

20 min•11 juli 2025

In this clip of The Manager’s Playbook, Laurie Lee Boutet dives into why CRM (Customer Relationship Management) is a game-changer in today’s music industry.

We break down the shift from radio to streaming, the rise of TikTok and algorithmic discovery, and how smart data collection powers meaningful fan connections. Laurie shares how tools like CRM helped guide The Beaches through viral growth and sustainable fan engagement.

It’s a must-listen for anyone serious about building careers, not just hype.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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