Inside the Playbook: Lecrae on How Christian Radio Really Works

In this clip from The Manager’s Playbook, Lecrae breaks down how Christian radio really works and why gospel, Christian music, and mainstream radio operate in very different ways.

He explains the cultural divide between gospel and contemporary Christian music, how artists get boxed into categories, and how Christian radio can connect records to major touring opportunities like K-Love and Winter Jam.

Lecrae also talks about crossover strategy, artist adaptability, radio economics, payola, and why independent labels need to become trusted curators for their audience.

A valuable listen for independent artists, artist managers, music executives, Christian hip-hop fans, and anyone studying music business, radio strategy, and audience development.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/5DBsFfmC1YCHzhwn1dlHlH?si=MO71e6ZmSzanB7atasJ3QQ

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