Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist

In this clip of The Manager’s Playbook, publicist Loren Medina shares why passion is the foundation of every client relationship she takes on. From choosing artists based on authenticity, to navigating the evolving role of PR in the age of social media, Loren gives an unfiltered look at how storytelling drives careers forward.

She breaks down her work with artists like Jessie Reyez, the strategy behind J Noa’s rise, and how moments like Tiny Desk can transform an artist’s path. Along the way, Loren discusses timing, dedication, and why the future of good PR is about much more than press releases; it’s about narrative, connection, and knowing when to strike.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook