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The Manager's Playbook
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Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything

16 min•18 juli 2025

In this clip of The Manager’s Playbook, I talk with Mag Rodriguez about the artist who helped change everything: LaRussell.

After being introduced to EVEN, LaRussell became the platform’s first artist, and the proof of concept. What followed was a masterclass in independent strategy: $27K in just hours, $100K within a month, and a new blueprint for how artists can scale without relying on traditional systems.

We talk about how skepticism turned into belief, how smart work can outperform luck, and how LaRussell’s approach is reshaping what it means to be an artist-entrepreneur.

This is what direct-to-fan looks like when it actually works.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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