Inside the Playbook: Mauricio Ruiz on The Artist Manager Skills Nobody Talks About

When Is an Artist Ready for a Manager?

In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down what artists and managers should understand before working together.

Mauricio talks about why management is rooted in value, trust, communication, and the ability to sell a vision. He explains how a sales background can help managers build thick skin, ask better questions, read the room, build rapport, and turn conversations into real next steps.

The conversation also covers creative ways artists can build teams when cash is limited, including offering points on masters, as well as basic music publishing concepts like songwriter share, publisher share, mechanicals, performance rights, and sync.

This one is for artists, managers, and aspiring music executives trying to understand how to build real relationships in the music business.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0EpX71F9JklAmZAEdXsRKA?si=877g60VXRImVmjV0j-ud6A

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Topics include:
Artist management, music business, sales skills, networking, building relationships, master points, independent artists, music publishing, songwriter share, publisher share, sync, performance royalties, and The Manager’s Playbook.