Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

What does it really take to last in the music business?

In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career in music.

Nael shares lessons from his father’s optimism, his Palestinian roots, his brother Nasri’s resilience, and the belief it takes to keep going when the business tests you.

They also get into no-agenda networking, serving others, managing with intention, why managers often work in the shadows, and how real impact matters more than just chasing money.

This clip is for artists, managers, aspiring music executives, and anyone trying to build with purpose in the music business.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4mqdVGC0ip18qh5ZlaOVKf?si=6sl7kZnsS3eQcnhNrIbiNA

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