Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Great music still wins.

In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.

They get into artist development, independent artists, major label partnerships, AI, superfans, touring, culture-building, and why exceptional ideas still matter more than tools, resources, or industry excuses.

Nael and Alyce also break down why artists need to stop blaming playlists, focus on making better music, and build with the right people.

This clip is for artists, managers, aspiring music executives, and anyone trying to understand how real careers are built in today’s music business.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4mqdVGC0ip18qh5ZlaOVKf?si=6sl7kZnsS3eQcnhNrIbiNA

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook