Inside the Playbook: Nael Atweh and Alyce Hayek on Marriage and Music Business

Nael Atweh and Alyce Hayek of Grass Fed Music join The Manager’s Playbook to talk about building a music management company together as husband and wife.

They share how they met, how their relationship turned into a business partnership during COVID, and how Grass Fed developed its artist services model for independent artists.

Nael and Alyce get into artist development, content strategy, rollout planning, business structure, team building, and why great management needs both creative instinct and operational discipline.

This episode is for artists, artist managers, aspiring music executives, and anyone trying to understand what it really takes to build artists behind the scenes.

Simply put, a conversation like this doesn't come cheap.

Check out Influur Pulse: https://www.influur.com/book-a-demo

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4mqdVGC0ip18qh5ZlaOVKf?si=6sl7kZnsS3eQcnhNrIbiNA

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