Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

What separates great artist managers from everyone else?

In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, and real business execution.

Nael shares lessons from Sal & Co, Mike Caren, and Scooter Braun, why the song has to come first, and how Grass Fed helped build DJ Habibeats by bringing Middle Eastern music into club culture in a fresh way.

They also get into working together as partners in life and business, balancing creative vision with operational structure, and what real management actually requires behind the scenes.

This episode is for artists, managers, aspiring music executives, and anyone trying to understand the music business from the inside.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4mqdVGC0ip18qh5ZlaOVKf?si=6sl7kZnsS3eQcnhNrIbiNA

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