Inside the Playbook: Nick Groff on The Artist as a Media Company

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.

Nick and Ruiz get into storytelling, fan acquisition, content flywheels, post-show highlights, and why artists can’t rely on music releases alone to stay connected with their audience.

They also discuss what artists can learn from streamers, how Billie Eilish’s “Ocean Eyes” proves the power of context, and how BUNT built its world around clear brand pillars like smile, sweat, squad, and soccer.

A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand how attention works in today’s music business.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: ⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook