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The Manager's Playbook
Musik

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

9 min•19 maj 2025

On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level.

With a career that includes work with Billie Eilish, Avicii, Jacob Collier, and MGK, Nick shares what it really takes to spot talent, develop artists, and balance passion with data in today’s fast-moving industry.


Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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