Inside the Playbook: Omar Grant on the Bar for Rihanna’s Next Album

Rihanna’s next album isn’t just another release. It comes with the weight of everything she’s already done.

In this episode, A&R executive Omar Grant breaks down the pressure behind new Rihanna music, why following records like “We Found Love,” “Diamonds,” “Work,” and Anti is so difficult, and what it takes to make songs that actually last.

Omar talks about global writing camps, creative briefs, Rihanna’s own A&R instincts, the problem with mediocrity in today’s music, and why artists, writers, producers, and executives need to care more about quality, storytelling, melodies, choruses, and real development.

A sharp look inside the music business, the A&R process, and the standard behind timeless records.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/6V9sf8DiDrf8EmOspp48OH?si=7iM5Mi76QAKBwVyzQc8zeQ

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