Inside the Playbook: Omar Grant on Why Record Labels Don't Develop Artists Anymore

In this clip from The Manager’s Playbook, Omar Grant breaks down why artist development no longer lives only inside record labels.

As Rihanna’s longtime A&R, former Roc Nation co-president, and founder of Chapter A.R.T. Music Publishing, Omar has seen how real development actually happens: through time, trust, taste, honest feedback, and the right people around the artist.

Omar explains why producers, managers, and trusted creative partners now often play the role traditional A&Rs used to own. He also gets into building trust with artists like Rihanna, hearing great records in rough demos, why trend-chasing is not real A&R, and how songs go from good to great.

A sharp conversation for artists, managers, producers, songwriters, aspiring A&Rs, and music executives trying to understand how long-term careers are really built.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/6V9sf8DiDrf8EmOspp48OH?si=7iM5Mi76QAKBwVyzQc8zeQ

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