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The Manager's Playbook

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

14 min20 juni 2025

In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.

He went from making $100K/month independently to partnering with Columbia, without giving up control. Russ breaks down how he retained ownership of his TuneCore catalog, structured profit splits, and built a system that still brings in seven figures a month from masters alone.

This isn’t hype. It’s a real blueprint for ownership, leverage, and long-term strategy.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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