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The Manager's Playbook
Musik

Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally

13 min•23 juli 2025

The future of music in Africa is full of energy but the infrastructure isn’t there yet.

In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and publishing gaps to the global influence of organizations like Live Nation and investors like China, we explore what it’ll take to build something sustainable.

We also spotlight emerging African artists, festivals making real impact, and why the passion for music discovery is still alive, even in a fragmented system.

This one’s for the builders, believers, and anyone watching the next global wave take shape.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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