Inside the Playbook: Veikko Fuhrmann on Tour Money for Artists and Managers

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live to break down how artists lose money on tour and how the right team can fix it.

Veikko explains why tour management is really about protecting the artist’s money, from club-level P&Ls and merch sales to promoter expenses, cash flow, insurance, touring LLCs, and upfront costs.

This is a practical conversation for artists, artist managers, tour managers, independent teams, and music executives trying to understand the financial reality of touring before the road gets expensive.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4Z67uqWjrxIw2S3uK6HKDj?si=I5CLRNPTSP--acz7Btxo7g

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