Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour.

Veikko explains why the job is so much more than logistics. It’s cash flow, startup costs, payroll, vendor payments, credit card spend, delayed settlements, promoter advances, and making sure the tour can keep moving without the money falling apart.

They also get into why great tour directors ask better questions, how artists get paid on tour, and why some promoter advances can feel less like free money and more like a loan.

For artists, managers, tour managers, independent teams, and music executives, this is a practical look at the business behind the road.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4Z67uqWjrxIw2S3uK6HKDj?si=I5CLRNPTSP--acz7Btxo7g

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Topics include:
Tour directors, tour management, artist cash flow, touring startup costs, promoter advances, earn-out deals, business managers, artist payments, and live music business.