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The Manager's Playbook
Musik

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

13 min•10 juni 2025

Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.

We unpack:

  • How to support creators with real operational infrastructure

  • The power of long-form content in a short-form world

  • Moving beyond brand deals to DTC, community, and recurring revenue

  • Designing systems that serve creators today, not five years ago

This episode is a blueprint for anyone serious about the creator economy. It’s not about hype. It’s about strategy, structure, and sustainable success.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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