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The Manager's Playbook
Musik

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

7 min•11 juni 2025

Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.

It’s called the clipper strategy: a network of young, incentivized content creators driving virality across TikTok, Shorts, and Instagram. Zach shares how his team tapped into Discord and Twitter communities to spark real-time momentum for artists, bypassing traditional marketing models.

This is about more than just trends. It’s about building with the internet’s most powerful subcultures before the industry catches on.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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