The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans - The Manager's Playbook

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Mauricio Ruiz sits down with American music manager, entrepreneur, and investor, Troy Carter for the inaugural episode of The Manager's Playbook Podcast.

In this episode, Mauricio and Troy discuss the role of a great artist manager, how to identify a great artist, TikTok vs UMG and where AI is going in the next 5 years, how to get from small venues to stadiums, super fandom and data collection, and much more.

A conversation like this doesn't come cheap.

The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans

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