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The Manager's Playbook
Musik

The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure

1 tim 40 min•1 april 2025

What does Lex Borrero mean by "Managers Should Get 50%"?


THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage talent in today’s music industry. From building long-term careers to navigating brand identity and personal sacrifice, Lex offers a raw and honest look at the pressures, loyalty, and discipline required to lead at the highest level.


We explore what it means to stay authentic in an industry that constantly changes, how to develop artists without losing yourself, and why management is more than a job—it’s a lifestyle. Whether you’re an artist, manager, or creative entrepreneur, this episode is filled with sharp insights and hard-earned wisdom from one of the industry’s sharpest minds.

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The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business
•1 tim 30 min
Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development
•16 min
Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists
•12 min
Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work
•12 min
Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists
•14 min
The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset
•2 tim 36 min
Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development
•12 min
Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out
•19 min
Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing
•15 min
Inside the Playbook: Tommy Brown on Why Music Producers Need Content
•18 min

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