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The Manager's Playbook
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The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

2 tim 19 min•16 juni 2025

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.

From owning 100% of his masters to mastering the mental game, Russ shares how he built a massive global audience without a label, why visuals are key to longevity, and how staying grounded has been his greatest strategy.

We dive into the business side of being an artist: revenue, fan engagement, team dynamics, and the value of never selling out. Whether you’re an artist, manager, or builder in the creator economy, this episode is packed with practical gems and hard-won wisdom.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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