The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)

In this episode of The Manager’s Playbook, Joe Wiseman, Head of Insomniac Music Group, joins Mauricio Ruiz to break down how dance artists really build long-term careers.

Joe pulls back the curtain on the Insomniac ecosystem; from EDC and live bookings to 20+ label imprints, DJ support, Beatport momentum, radio, editorial, and global campaigns. He explains why dance music is not one audience, why artist identity matters, and how DJs can build real demand beyond streaming numbers.

We also get into non-exclusive licensing deals, how Insomniac develops artists through live strategy, the difference between TikTok hype and real club credibility, what makes a great A&R, and where dance music is heading next.

For artists, managers, DJs, and anyone trying to understand the business behind dance music, this one is full of real playbook lessons.

A conversation like this doesn’t come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Sundays @ 10am ET