Card Networks are Cracking Down on Dual Pricing Violations

This episode of The Paycast Network, featuring Chase Gunnell, James Ringstaff, Carlos Nieto, and Dave Humphrey, dives into the complicated world of dual pricing, cash discounting, and surcharging in the payments industry. The hosts discuss how the lines between these practices are often blurred—sometimes intentionally by agents and ISOs seeking greater profit margins—leading to non-compliance and customer confusion. They stress that card networks like Visa focus heavily on protecting the consumer experience, suggesting that non-compliant entities face growing risks, including potential class-action lawsuits.