Fines, Fees, and False Promises: The Reality of Dual Pricing

In this high-stakes episode of The Paycast Network, the team dives deeper into the complex world of dual pricing, surcharging, and the rising tide of non-compliance fines. Chase Gunnell and a panel of industry experts—James Ringstaff, Carlos Nieto, and Dave Humphrey—unpack why some ISOs are willing to gamble with heavy penalties and how a lack of education is leaving many sales agents vulnerable. From the nuances of B2B transactions to the technical differences between "top-up" and "bottom-down" POS systems, they reveal the critical pitfalls merchants face when pricing structures aren't transparent. Whether you're a merchant or an agent, this episode is a must-watch to understand how to stay ahead of card network regulations and protect your bottom line in an evolving industry.