The Social Sales Playbook: Cultivating Community and Authority on Facebook

Chase and James sit down with industry experts Kermit and Adam to explore how Facebook can serve as a powerful, relationship-driven complement to your existing sales strategy. The discussion reveals two distinct paths to organic growth: Adam’s "80/20" approach to personal branding that prioritizes authenticity over hard selling, and Kermit’s method of building influence by becoming a helpful administrator in niche community groups. Tune in to learn how to generate inbound leads by establishing the "like, know, and trust" factor and turning your network into "raving fans".