Inside the Japanese Whisky Bubble: Market Realities, Hype, and the Authentic Core

Gavin engages with Sagar Vashishta, a veteran collector and author of the coffee table book The Art of Japanese Whisky to examine the structural shifts defining the spirits industry over the past decade. T

he discussion traces the market's trajectory from an era of accessible, high-quality age-statement expressions to the current post-COVID climate characterized by aggressive corporate price increases, inventory saturation, and a proliferation of non-traditional distilleries looking to capitalize on the category's prestige.