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The Rolex Whisky Passion Project

Why the Bourbon Glut is the Best Thing for Drinkers

40 min7 juli 2026

Gavin welcomes back Erick Ostrander, owner of the Bourbon Club in Lexington, Kentucky, to discuss a major shift in the whiskey world: the correction of the bourbon market.

After years of post-COVID scarcity, grocery store shelves are suddenly overflowing with highly sought-after Buffalo Trace products like Blanton's, Stagg Jr., and E.H. Taylor.

The duo rejoices over the decline of the predatory secondary flipping market, arguing that bourbon was always meant to be opened and shared socially, not hoarded in a closet like an investment asset. 

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